The Digital Now

A new study done by Pretarget and ComScore revealed that there is basically no correlation between a click and a conversion with online campaigns. The study was conducted over 9 months and analyzed over 260 million ads across 18 advertisers. The study goes on to say that hover/interaction rates had a much higher correlation to conversions than clicks did.You can read more on the study, here. I would recommend reading it.

Enjoy - The Digital Now..

In today’s world of digital media, we (as marketers) have a plethora of data that we are gathering on our target market - more than we can wrap our heads around. The question is what to do with all of this data and how to maximize it effectively? The answer is to be creative and strategic in how we use the data to reach our customers. This means not only reaching the right audience, but hitting that audience with the right message. - Right Audience + Right Message. - This requires that the creative executive be elevated in order of importance and requires media to work with creative - to create a marketing plan that hits the right audience with the right message. 

ComScore recently put out an article titled When Advertising Goes Digital that talks about what Don Draper would do in a digital world. You can find the article here.

- The Digital Now